Here's the thing about B2B tech marketing: most content about complex products is terrible. It's either written by someone who doesn't understand the product, or by the company itself — which means it reads like a press release nobody asked for.
I've been on the other side of that equation. I scaled a tech consultancy to 75 people and multi-millions. Built 300+ applications. Spent a decade doing B2B outbound. I know what it's like to have something genuinely good and struggle to get the right people to pay attention.
So now I do something a little different. I feature tech products and services on my platform— not as a paid endorsement, but as real editorial content. I go deep. I use the product. I write about why it matters from a practitioner's perspective. And then I make sure the right people actually see it.
The twist? I have help.
